XS.com taps Hanna Le to lead Vietnam business development

XS.com has named Hanna Le as regional business development director for Vietnam, bringing back a former country manager to help expand partner ties and local growth. The appointment comes as the global broker looks to deepen its presence in one of Southeast Asia’s key markets.

Why it matters: - XS.com is reinforcing its leadership bench in Vietnam, a market the company sees as important to its regional growth plans. - Hanna Le’s background in brokerage, sales leadership, and partner relations gives XS.com a local operator with market knowledge and existing industry ties.

What happened: - XS.com appointed Hanna Le as Regional Business Development Director for Vietnam. - Le is returning to XS.com after previously serving as Country Manager. - The company said Le will lead business development efforts in Vietnam and work with regional and marketing teams.

The details: - Le will focus on expanding partner relationships and identifying growth opportunities in Vietnam. - Le will also help strengthen XS.com’s local presence and shape initiatives for Vietnamese clients and partners. - Before rejoining XS.com, Le was Business Development Director at GTCFX, where she managed the sales team and partner relationships. - Earlier roles included Country Manager at Radex Markets, where she oversaw business development, retail sales teams, recruitment, training, and local market planning. - Le also served as Sales Manager at Info Finance – CFD Media, supporting brokers entering Vietnam through branding, industry connections, and marketing activities. - Her career also includes a role as Senior Sales Officer at Shinhan Bank. - XS.com describes itself as a global multi-asset broker with access to a wide range of financial products. - The company was established in Australia in 2010 and says it now operates with licences in various jurisdictions and offices around the world.

Between the lines: - The appointment signals XS.com is leaning on experienced local talent rather than building Vietnam strategy from scratch. - Bringing back a former country manager suggests the company wants faster execution in a market where relationships and local market knowledge matter. - XS.com framed the move as part of a broader push to strengthen regional leadership and pursue long-term growth.

What's next: - Le is expected to build new partnerships and support XS.com’s expansion efforts in Vietnam. - XS.com said she will help align local initiatives with the company’s broader growth strategy. - The company appears focused on using Vietnam as part of its wider regional expansion play. - XS.com’s products are traded on margin and carry a high level of risk, with the possibility of losing all capital.